Knowledge Base
Frequently Asked Questions
Answers to the questions our clients ask most often about web design, SEO, pricing, and growing a business online in Kenya.
Websites
How much does a business website cost in Kenya?
A professional business website in Kenya typically costs between KSh 15,000 and KSh 95,000+. The price depends on the number of pages, design complexity, and features like e-commerce, booking systems, or custom dashboards. Our Starter Website begins at KSh 15,000.
Learn more →What should a professional business website include?
A professional business website should include: a clear homepage with your value proposition, service/product pages, an about page, a contact page (with phone, email, WhatsApp, and map), mobile-responsive design, fast loading speeds, basic SEO setup, and calls to action that encourage visitors to contact you.
Learn more →How long does it take to build a website?
A Starter Website typically takes 3–7 days, a Business Website 1–3 weeks, and complex e-commerce or custom platforms 3–6 weeks. Timelines depend on the scope of the project and how quickly content and feedback are provided.
Learn more →Do I need a website if I already have social media?
Yes. Social media is a communication channel, not a replacement for a website. A website gives you a presence you own, helps you rank on Google, provides more credibility, and gives potential customers detailed information about your services. Social media and a website work best together.
What technologies do you use to build websites?
We build modern, fast websites using Next.js, React, and TailwindCSS. For content management we use Supabase and Headless WordPress. These technologies ensure your website loads quickly, performs well on mobile, and is easy to maintain.
Learn more →Why does my website get visitors but no enquiries?
Websites fail to convert visitors into enquiries when: the value proposition is unclear within the first few seconds, there is no direct WhatsApp or phone button visible on mobile screens, contact forms are too long or complicated, loading speeds are slow, or the site lacks trust signals like clear pricing and service breakdowns. Adding a prominent WhatsApp contact button and simplifying calls to action often yields immediate improvements.
Learn more →Should I redesign my business website?
You should consider redesigning your website if: it is not mobile-friendly, takes longer than 3 seconds to load, has an outdated design that no longer reflects your quality of work, fails to produce enquiries, or is difficult for you to update. A modern redesign focuses on mobile responsiveness, fast performance, and conversion-optimized layouts.
Learn more →Do I need hosting and a domain for my business website?
Yes. A domain name (such as yourbusiness.co.ke) is your unique digital address, while web hosting is the secure cloud server where your website files are stored so visitors can access them. In Kenya, .co.ke domain registration typically costs between KSh 800 and KSh 1,500 annually. We assist you with registering your domain and setting up fast, reliable hosting.
Learn more →Website builder vs custom web development: which is better?
Website builders (like generic templates or drag-and-drop tools) allow fast initial setup, but they often produce bloated code that loads slowly on Kenyan mobile networks and have strict SEO limitations. Custom web development uses clean, modern code (such as Next.js and React) that loads in under 2 seconds, ranks better on Google, and provides total flexibility with zero recurring platform subscription lock-in.
Learn more →Can I update my website content after launch?
Yes. We build websites with content management capabilities so you can update text, images, and other content yourself. We also offer monthly maintenance packages for businesses that prefer us to handle updates.
SEO & Google
Why doesn't my business appear on Google?
Your business may not appear on Google for several reasons: your website is newly launched and has not been indexed yet, search engines are blocked by improper robots.txt or noindex tags, your site lacks relevant content and search keywords, technical crawl errors prevent indexing, or your Google Business Profile is unverified or missing. Running a technical SEO audit reveals the exact blocker.
Learn more →How does SEO help a small business in Kenya?
SEO helps small businesses by capturing high-intent prospects who are actively searching Google for specific services in their city or region. Unlike social media ads that interrupt people browsing feeds, search engine users already have an active commercial need, making organic search traffic one of the highest-converting customer acquisition channels.
Learn more →What is SEO?
SEO (Search Engine Optimization) is the process of improving your website so it appears higher in Google search results when people search for services your business offers. Good SEO means more potential customers find your website without paid advertising.
Learn more →What is local SEO?
Local SEO focuses on making your business visible in location-based searches. When someone searches "web designer in Eldoret" or "restaurant near me," local SEO determines which businesses appear in Google Maps and local search results. It involves optimizing your website, Google Business Profile, and online listings.
Learn more →How long does SEO take to show results?
SEO is a medium to long-term strategy. Most businesses see measurable improvements within 2–4 months, with significant results after 4–6 months of consistent work. Local SEO can show results faster, especially in less competitive markets like Eldoret.
Learn more →How can my business appear on Google Maps?
You need a Google Business Profile (free). Claim your business at business.google.com, verify it, complete every section (description, hours, services, photos), choose the right categories, and encourage customers to leave reviews. We offer this as part of our local SEO service.
Learn more →What is the difference between SEO and Google Ads?
SEO improves your position in organic (free) search results and provides long-term value. Google Ads are paid placements at the top of search results — you pay per click. SEO takes longer to see results but is more sustainable. Many businesses use both together.
Learn more →Local SEO vs traditional SEO: what is the difference?
Traditional SEO focuses on national or global search rankings for general keywords regardless of user location. Local SEO focuses specifically on location-based searches within a designated town, county, or region (like Eldoret or Uasin Gishu). Local SEO prioritizes Google Maps local pack visibility, Google Business Profile optimization, and local consumer search intent.
Learn more →How much does SEO cost in Kenya?
A one-time on-page SEO setup typically costs KSh 10,000–25,000. Ongoing monthly SEO management ranges from KSh 15,000–50,000+/month depending on competition, number of target keywords, and whether content creation is included.
Learn more →Business & Growth
Google Business Profile vs website: do I need both?
Yes, you need both. A Google Business Profile helps local customers discover your business on Google Maps and provides quick access to your phone number and reviews. However, a profile cannot showcase full portfolios, explain detailed services, or house conversion landing pages. Your Google profile attracts local searchers; your website builds deep credibility and converts them into clients.
Learn more →How can a small business get more enquiries online?
The most effective approach combines: 1) A professional website that clearly explains your services. 2) SEO so people find your website on Google. 3) A Google Business Profile so you appear on Google Maps. 4) Clear calls to action (WhatsApp button, contact form, phone number) on every page. 5) Useful content that answers the questions your customers are searching for.
How can I turn website visitors into WhatsApp enquiries?
Add a prominent WhatsApp button on every page of your website, include a pre-filled message so visitors can start a conversation with one tap, position WhatsApp alongside your other contact methods, and ensure your website content clearly communicates what you offer so visitors know they're in the right place before reaching out.
What should I look for when hiring a web developer?
Look for: transparent pricing with no hidden costs, a portfolio of real previous work, clear process and timeline, mobile-responsive designs, basic SEO included, post-launch support, and modern technology that ensures fast loading speeds. Avoid developers who can't show previous work or don't provide a clear timeline.
Learn more →Should my business have a website or just Facebook/Instagram?
Both — but a website should be your foundation. Social media platforms control your reach, can change algorithms, and limit how you present your services. A website is a property you own, it helps you rank on Google, and it provides a professional central hub for all your marketing efforts.
How can a hotel or hospitality business get more direct bookings?
A professional website with clear room descriptions, high-quality photos, pricing, a booking system or enquiry form, Google Maps integration, and local SEO targeting can significantly increase direct bookings. This reduces dependence on third-party booking platforms that charge commissions.
Learn more →Eldoret & Local
Who builds websites in Eldoret?
PNdev Studio is a web design and development agency based in Eldoret, Uasin Gishu County. We build professional business websites, e-commerce platforms, and custom web applications for businesses in Eldoret and across Kenya.
Learn more →Who provides SEO services in Eldoret?
PNdev Studio provides professional SEO services for businesses in Eldoret. Our services include on-page SEO, local SEO, technical SEO, Google Business Profile optimization, and content strategy.
Learn more →How can an Eldoret business get more customers from Google?
Invest in a professional website, set up SEO, and optimize your Google Business Profile. These three things ensure your business appears when people in Eldoret search Google for the services you offer. Local SEO is particularly effective in Eldoret because competition is lower than in Nairobi.
Learn more →How can a construction company in Eldoret get more enquiries online?
A construction company should have a professional website showcasing completed projects, a clear list of services, service area information, a contact form and WhatsApp button, Google Business Profile optimization, and content targeting searches like "construction company in Eldoret."
Learn more →Still Have Questions?
We're happy to answer any questions about our services, pricing, or process. Get in touch and we'll respond within 24 hours.